“Social media spark a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change.”
― Brian Solis, Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
I find the quote by Brian Solis regarding social media to be relevant on so many levels. Social media managers, marketers, gurus and enthusiasts can attest to the validity of the citation. When used a user sets out to rally others in hopes to gain customers, support their cause or to spread information; carried out the correct way they will grab the attention of many. Are you attempting to inspire a movement? Are you confused about how to market your brand? My advice to you is to keep reading. This post will briefly unveil the first steps of building your social media marketing skills.
Where should I start?
Start by asking yourself who is my customer base. Who is interested in my brand? The answers are indicative of where you should focus your marketing efforts. Although it does not stop there, these are just the first of many questions that will build your marketing strategy. Discovering your audience is imperative to gaining loyal followers versus fair weather connections.
Content is critical.
Your content should be compelling and sought after by your followers. Make sure it is relevant and what’s trending for your brand and among your community of followers. This is where paying close attention to your followers is critical. They know what they want and will share what interests them. Once you have honed in on this information, share it frequently but be careful as not to become a nuisance. Cycle out data shared, you do not want your posts considered as spam.
Engagement or Relationship Building techniques.
The ability to engage your followers in conversation is excellent. These conversations can indeed prove to be fruitful. Moreover, relationship building is by far more valuable. Relationships built upon a common interest are more likely to be sustainable and increase your tribe. Genuine and consistent engagement with your fan base not only shows appreciation, but it makes your brand more personable.
Caring is sharing.
Show those who share your content you care by sharing their content in return. When you are marketing your brand, you can lose supporters by not being supportive. “One hand washes the other.” This saying is true in the world of social media. It can also be your golden ticket. Taking time to visit the pages of others and share their content is time-consuming, but it is worth it in the end. Devote a little time each day to ensure your social media success.
Social media marketing is not an easy task but is well worth the challenge. Research, patience, and persistence are qualities that are beneficial to marketing success on social media.
Images courtesy of:
QuietQuitter on Pixabay.com
Johny_deff on Pixabay.com
Geralt on Pixabay.com