“Writing a book without promoting it is like waving to someone in a dark room. You know what have you done, but nobody else does.”
~Madi Preda.” ― Madi Preda, How To Promote and Market Your Book
Congratulations on writing your first book. As an author, you must be on top of the world. You have basked in the joy of your new accomplishment. The beauty of its cover, your words, pieces of the world you created. Now. It is time to get serious.
What’s next? My research has given me the knowledge to assist you in marketing your book. What good is a book that no one gets to read? The next step is to get the book in front of prospective readers. The most efficient way is through creating a marketing strategy. Thorough research will reveal several marketing methods. Take a look at a few of the steps in the journey.
1). Reviews: As an author feedback is valuable. This is where reviews come into play. Consider the options for free or paid reviews. Only pay for top quality feedback. Determine if your reviewer will base their comments on reading the book in full or an excerpt. Your ultimate goal is to make sure it is beneficial to you. Every author desires raving reviews and high recommendations.
2). Blog Posts: Guest posts and interviews on blogs is another way to build a fan base. You may also start a blog centered around the subject of your book. Your blog may be the forum for your future books. Be sure to follow the blogs of like- minded writers.
3). Media Kit: How many business or post cards have you passed out? Advertise locally as well as virtually the more exposure, the better your chances for sales. Keep in mind; image is everything! A professional head shot is necessary. Your biography will invite readers to get to know the books creator. Don’t forget to include a ‘one- sheet.’ A high-quality photo of your book cover on the front and a synopsis of the book on the back.
4). Book Launch Party: A book launch party is not only a way to celebrate your accomplishments but an awesome way to get the word out. Offer giveaways or reduced prices for the date of the event. The event can take place both locally and online. The more excitement you build means, the higher potential for buyers.
5). Social Media: We are in the age where the click of the ‘send’ button moves at a speed of light. Millions of people have the opportunity to view your content on a daily basis which means book sales. Although, sales should not be your primary focus. Build a relationship with fellow authors and writers. Support those with the same goals and those aspiring to reach the depths that you have in the literary arena. Social media marketing makes sense regarding book marketing. Embrace it and reap the many benefits.
Now that your feet are firmly back on the solid ground, and your head is no longer in the clouds, put in the footwork. Start doing the research and making all the needed connections. It may be difficult but all of your efforts will pay off.