5 Tips for Marketing Your New Book.

“Writing a book without promoting it is like waving to someone in a dark room. You know what have you done, but nobody else does.”
~Madi Preda.”   ― Madi PredaHow To Promote and Market Your Book

Congratulations on writing your first book. As an author, you must be on top of the world. You have basked in the joy of your new accomplishment. The beauty of its cover, your words, pieces of the world you created. Now. It is time to get serious.

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What’s next? My research has given me the knowledge to assist you in marketing your book. What good is a book that no one gets to read? The next step is to get the book in front of prospective readers. The most efficient way is through creating a marketing strategy. Thorough research will reveal several marketing methods. Take a look at a few of the steps in the journey.

1). Reviews: As an author feedback is valuable. This is where reviews come into play. Consider the options for free or paid reviews. Only pay for top quality feedback. Determine if your reviewer will base their comments on reading the book in full or an excerpt. Your ultimate goal is to make sure it is beneficial to you. Every author desires raving reviews and high recommendations.

2). Blog Posts: Guest posts and interviews on blogs is another way to build a fan base. You may also start a blog centered around the subject of your book. Your blog may be the forum for your future books. Be sure to follow the blogs of like- minded writers.

3). Media Kit: How many business or post cards have you passed out? Advertise locally as well as virtually the more exposure, the better your chances for sales. Keep in mind; image is everything! A professional head shot is necessary. Your biography will invite readers to get to know the books creator. Don’t forget to include a ‘one- sheet.’ A high-quality photo of your book cover on the front and a synopsis of the book on the back.

4). Book Launch Party: A book launch party is not only a way to celebrate your accomplishments but an awesome way to get the word out. Offer giveaways or reduced prices for the date of the event. The event can take place both locally and online. The more excitement you build means, the higher potential for buyers.

5). Social Media: We are in the age where the click of the ‘send’ button moves at a speed of light. Millions of people have the opportunity to view your content on a daily basis which means book sales. Although, sales should not be your primary focus. Build a relationship with fellow authors and writers. Support those with the same goals and those aspiring to reach the depths that you have in the literary arena. Social media marketing makes sense regarding book marketing. Embrace it and reap the many benefits.

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Now that your feet are firmly back on the solid ground, and your head is no longer in the clouds, put in the footwork. Start doing the research and making all the needed connections. It may be difficult but all of your efforts will pay off.

 

 

 

Tips for Marketing on Social Media.

“Social media spark a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change.”

― Brian SolisEngage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

 

I find the quote by Brian Solis regarding social media to be relevant on so many levels. Social media managers, marketers, gurus and enthusiasts can attest to the validity of the citation. When used a user sets out to rally others in hopes to gain customers, support their cause or to spread information; carried out the correct way they will grab the attention of many. Are you attempting to inspire a movement? Are you confused about how to market your brand? My advice to you is to keep reading. This post will briefly unveil the first steps of building your social media marketing skills.

Where should I start?

Start by asking yourself who is my customer base. Who is interested in my brand? The answers are indicative of where you should focus your marketing efforts. Although it does not stop there, these are just the first of many questions that will build your marketing strategy. Discovering your audience is imperative to gaining loyal followers versus fair weather connections.

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Content is critical.

Your content should be compelling and sought after by your followers.  Make sure it is relevant and what’s trending for your brand and among your community of followers. This is where paying close attention to your followers is critical. They know what they want and will share what interests them. Once you have honed in on this information, share it frequently but be careful as not to become a nuisance. Cycle out data shared, you do not want your posts considered as spam.

Engagement or Relationship Building techniques.

The ability to engage your followers in conversation is excellent. These conversations can indeed prove to be fruitful. Moreover, relationship building is by far more valuable. Relationships built upon a common interest are more likely to be sustainable and increase your tribe. Genuine and consistent engagement with your fan base not only shows appreciation, but it makes your brand more personable.

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Caring is sharing.

Show those who share your content you care by sharing their content in return. When you are marketing your brand, you can lose supporters by not being supportive. “One hand washes the other.” This saying is true in the world of social media. It can also be your golden ticket. Taking time to visit the pages of others and share their content is time-consuming, but it is worth it in the end. Devote a little time each day to ensure your social media success.

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Social media marketing is not an easy task but is well worth the challenge. Research, patience, and persistence are qualities that are beneficial to marketing success on social media.

 

Images courtesy of:

QuietQuitter on Pixabay.com  

Johny_deff on Pixabay.com

Geralt on Pixabay.com

 

The Importance of Writing

When I was asked to write about “writing” I was immediately excited. My excitement was not just because I love to write, but because there were so many ways I could approach the subject of writing; all of which allowed me to be imaginative!

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I chose the “importance of writing” because writing is an essential part of my life, whether it is my blog, expressing my thoughts and feelings to others, or in my professional field as a virtual assistant.

Writing is important because it gives us the ability to express a thought and deliver information, using words or symbols. In the simplest manner, writing is: words and symbols on paper.

We have grown considerably from the old way of jotting out letters, essays and greeting cards.

Writing is involved and evolving: we text, email and utilize blogging as well as other types of social media to get our messages out there for others. We now write on a MacBook, IPad, Laptop, and Smartphones.

Conveying the Important Information

Have you ever attempted to express an opinion or provide information about a subject but didn’t know where to begin? Outlining your ideas, thoughts seems like a daunting task for some; myself included some days.

However, if I begin by brainstorming and developing various aspects of my topic, I find I have a lot of information. Then I can begin to research all the diverse aspects of my subject and help me solidify my writing objectives.

What is The Important Objective in Writing?

The ultimate goal or objective of any writing is to ignite a particular reaction from the audience. The way in which you use the words in the composition determines the response of the reader. What response are you hoping to receive?

Whether writing to advertise, educate, deliver a speech or entertain; the way in which you choose to present the topic is important. Determine the type of audience you intend to attract.

Research and brainstorm any topic and write, just don’t forget to rewrite; it’s not as in-depth as you may think, and it pays off in the end.

Writing does not require you to be a creative genius or literary scholar. All you need is the ability to convey a thought or emotion in the form of words.

I often find myself writing articles, advertisements, call- to- actions, and blogs, for those who deem themselves incapable.

It is not that they don’t have the ability but that they don’t know where to start. Begin by writing down the subject matter of your composition that may consist of a compilation of thoughts, research and statistical data.

Once you have completed this process, you can start to build your final piece from there. My advice is to write from the heart even when including all other information.

My joy of writing comes when I write using my voice and emotions coupled with all other data.

And it’s that personal quality that makes my writing important to me; it’s authentic, easily understood by others and just maybe in time, it will have importance and give hope and encouragement to someone else to find the importance of writing.

Just Write!!!        pen-622037_1280

KEN WHEATON

Novelist. Editor. Journalist. Business Writer.

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