Tips for Marketing on Social Media.

“Social media spark a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change.”

― Brian SolisEngage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

 

I find the quote by Brian Solis regarding social media to be relevant on so many levels. Social media managers, marketers, gurus and enthusiasts can attest to the validity of the citation. When used a user sets out to rally others in hopes to gain customers, support their cause or to spread information; carried out the correct way they will grab the attention of many. Are you attempting to inspire a movement? Are you confused about how to market your brand? My advice to you is to keep reading. This post will briefly unveil the first steps of building your social media marketing skills.

Where should I start?

Start by asking yourself who is my customer base. Who is interested in my brand? The answers are indicative of where you should focus your marketing efforts. Although it does not stop there, these are just the first of many questions that will build your marketing strategy. Discovering your audience is imperative to gaining loyal followers versus fair weather connections.

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Content is critical.

Your content should be compelling and sought after by your followers.  Make sure it is relevant and what’s trending for your brand and among your community of followers. This is where paying close attention to your followers is critical. They know what they want and will share what interests them. Once you have honed in on this information, share it frequently but be careful as not to become a nuisance. Cycle out data shared, you do not want your posts considered as spam.

Engagement or Relationship Building techniques.

The ability to engage your followers in conversation is excellent. These conversations can indeed prove to be fruitful. Moreover, relationship building is by far more valuable. Relationships built upon a common interest are more likely to be sustainable and increase your tribe. Genuine and consistent engagement with your fan base not only shows appreciation, but it makes your brand more personable.

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Caring is sharing.

Show those who share your content you care by sharing their content in return. When you are marketing your brand, you can lose supporters by not being supportive. “One hand washes the other.” This saying is true in the world of social media. It can also be your golden ticket. Taking time to visit the pages of others and share their content is time-consuming, but it is worth it in the end. Devote a little time each day to ensure your social media success.

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Social media marketing is not an easy task but is well worth the challenge. Research, patience, and persistence are qualities that are beneficial to marketing success on social media.

 

Images courtesy of:

QuietQuitter on Pixabay.com  

Johny_deff on Pixabay.com

Geralt on Pixabay.com

 

Celebrate Life…. National Breast Cancer Awareness Month.

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October is National Breast Cancer Awareness month. It’s important for me as a woman and a blogger to join in on the fight and build awareness. This subject is not only important to me but to other women and men who are affected by breast cancer.

I heard that forty was the recommended age for mammograms. Although, this morning while watching the Today Show, the American Cancer Society says 45 is the age to start getting mammograms. The constant change in recommended starting age for mammograms can be confusing. As my 39th birthday approaches I tend to be more health conscious than usual and breast cancer is not something I or any woman would want to take lightly. Practicing monthly self-exams are important, mammograms have the ability to detect what we cannot see or feel. The best method of early detection!

Yesterday, I visited http://www.nationalbreastcancer.org to do research and to further educate myself as well as my readers. The National Breast Cancer Foundation website is very informative. You have the ability to gain knowledge on the stages and types of breast cancer, read survivor stories, donate and create an “Early Detection Plan”. I created mine and advise other women to do the same! It’s a great way to be proactive when it comes to our health. You will get reminder emails to do monthly breast self- exams as well as the proper way to do them. It truly taught me a few techniques I did not know. Schedule your clinical exams and your mammogram ahead of time. I scheduled my mammogram for February 14, 2016, I plan to stick with my original schedule for forty as my first mammogram. It’s a month after my birthday, I just felt that is the best Valentines gift of love to myself.

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I did not have knowledge of this statistic before signing up on the National Breast Cancer Foundation website. I learned that benign tumors start as damaged cells that can become malignant tumors that are cancerous.  My mother detected her tumor when it was the size of a dime she stated within a week it was the size of a golf ball. Thank God when she went to the doctor it was benign that was eight years ago. Early detection works miracles!!!

Uninsured? The National Mammography Program partners with medical facilities across the country to provide “FREE” mammograms and treatment. That is true blessing to those who cannot afford health insurance or treatment. Our donations are truly saving lives in many ways! There are so many ways we can help, donate $100 to provide a mammogram for a woman in need or conduct a fundraiser. Visit the website to see all the options available.

Janelle Hail is the founder and CEO of National Breast Cancer Foundation. On the NBCF website there is a link to her blog Live Life with Janelle Hail who is also a survivor. Her story is absolutely wonderful, I’m personally grateful for her foundation. I love the transparency of her blog, Janelle Hail encourages other women who are fighting breast cancer to share their story. As a woman who does not have breast cancer I find her story and the stories of other survivors very inspiring.

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Take time today to visit the NBCF website, celebrate the life of others by giving or your life by signing up for the early detection plan.

Links to websites:

http://www.nationalbreastcancer.org/

http://janellehail.wpengine.com/janelle-story/

http://www.cancer.org/cancer/news/news/american-cancer-society-releases-new-breast-cancer-guidelines

Images courtesy of:

Pinterest

http://freeallpicture.com/we-support-breast-cancer-awareness-month.html

KEN WHEATON

Novelist. Editor. Journalist. Business Writer.

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