If you have not visited Peter Giblett blog https://gobbledegoox.wordpress.com/, you are missing out on great information for writers.
If you are thinking about writing your memoir, read this article by Marilyn Davis on “Two Drops of Ink”.
“Start with your childhood, I tell them. Plug your nose and jump in, and write down all your memories as truthfully as you can. Flannery O’ Connor said that anyone who has survived childhood has enough material to write for the rest of his or her life. Maybe your childhood was grim and horrible, but grim and horrible is okay if it is well done. Don’t worry about doing it well yet, though. Just get it down.” ― Anne Lamott, Bird by Bird: Some Instructions on Writing and Life
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A wonderful depiction of the art of writing.
By Marilyn L. Davis
Growing up in a family of artists, I was always jealous of their talents when they captured emotions, exotic scenes, or reproduced life-like drawings. Then there were the props – the smell of paint, easels with a canvas fully covered, that only a few days before had been a completely white surface. Or an unfinished still life; waiting for the right light.
My mother was a cloth artist. She could buy a piece of fabric and two weeks later be in another store without a swatch and perfectly match the hue, family or an exact color.
I, on the other hand, confused red and orange.
My sister won her first art contest at age 7; competing with adults. Since she is younger than I am, you can imagine how inadequate and unimportant I felt. Drawing, painting and winning art shows comes naturally to some children; writing…
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Why Aren’t My Press Releases Effective?
Wondering why your press release is not working for you? Over my six years of virtual assisting career, I have noticed many incorrectly written and marketed press releases.
Entrepreneurs and writers fail to capture the attention of most readers with these inadequately worded and promoted press releases.
Due to my growing affiliation with the literary community, I’d like to share some tips to inform writers, authors and bloggers of the correct method for writing and marketing a press release.
With proper research and due diligence, anyone can create a good press release, giving your book, article or blog the exposure it needs.
What is a Press Release?
A press release is a written communication to announce something newsworthy.
While mainly targeted to news media, a press release may be used to target a particular audience. Press releases are presented as:
- A media release
- Press statement
- Video release
Why is a Press Release Important?
Are you seeking exposure? A press release is typically used to assist its users in gaining much-needed publicity.
Whether you’re an author, writer or a blogger, a press release is designed to alert its readers to your past, present, and future accomplishments such as:
- Announcing your blog to increase its page rank
- Promoting your upcoming book release
- When you write a guest post on a blog
- When your article is published in a magazine
Any time that you do something that warrants additional publicity is a good time for an expertly written and press release.
How To Market as a Writer and Blogger
How would a press release benefit an author, writer, and blogger? A press release would be beneficial to those in the literary community due to its ability to excite an audience.
When well-written and marketed, it gets noticed by many, and in turn, many of those readers choose to feature and promote the press release from other sites or publications.
A large number of views and reposts will increase book sales, blog traffic, and article views. The goal is to gain publicity for yourself, website or publication. Be sure to convey your message clearly and ensure it grabs your audience’s attention.
How To Resourcefully Market Your Press Release
When creating your press release ask yourself, “Who is my target audience”? Market to those who would enjoy your site, book or article.
A press release is used to build relationships with prospective readers, followers and customers. Be careful not to turn your press release into a sales pitch or advertisement. Instead, set out to educate and inform those who are or may be interested in what’s to come.
Optimization will help you in this process. Inserting keywords and phrases, as well as text links, will increase the value of your press release.
The probability of your press release being seen grows with strategic optimization. Optimization should include media and video.
Including images and video makes your press release more interesting while adding to its marketability.
Pictures of yourself, book cover, or video reviews and interviews are strategic tools you use in your press release. Be sure to use relevant and quality videos and images!
How Do I Correctly Create A Press Release?
To better assist you in creating a press release here is a complete outline. These tips describe how to create an effective press release.
1). Make your font professional: Times New Roman and Garamond are good for this.
2). Try to limit your press release to a single page.
3). Make it newsworthy, so it is reported by other websites.
3). Include: Photos, book, blog, interviews or article reviews
4). Add relevant links and be sure to optimize.
5). Post your press release on your website or blog.
What Should My Press Release Layout Include?
1). For “Immediate Release” or “Embargoed Until…”
- This phrase goes in the top left margin of your page. If choosing “Embargoed Until” be sure to include the future date of release.
2). Name, address (physical or web), and phone number.
- You may add an email address for future correspondence purposes.
3). Title of book, article or blog. Page count, price, ISBN.
4). A brief synopsis of the book, article or blog.
5). Short bio with any earned awards.
6). Reviews and recommendations.
7). Links to purchase books, view an article or blog.
Take some time today and look at the opportunities you have to promote through a press release any breaking news for your blog, book or guest postings. You might just get the attention and rewards for this effort.
It has been a while since I have “Shared” from the heart with my followers. Lately, everything has been work related with a some tidbits of “Life”. Today, I decided it’s time to “sit on the couch”. LOL!!! I think I have said before blogging here is like therapy for me. My followers are like family and psychiatrist!!! When I visit the blogs of my followers, I have the ability to be educated, escape, collaborate and laugh.
I want to thank all of my followers for all the likes and tweets. Due to your support I gained another client for my virtual assisting business. As many of you know writing and virtual assisting are the love of my life. Writing is my first “Love”!!! I have had a void in my life over the last two weeks due to being so busy with virtual assisting. Writing satisfies my creative side and is very therapeutic for me, no matter what type of writing I’m doing. Don’t get me wrong… I love what I do! I just have not had a writing assignment which I love. Christy Birmingham of “Poetic Parfait” and “When women Inspire” requested a guest post for her “When Women Inspire” blog. That filled the void for a few days. Monday another dear friend Marilyn Davis, an editor and writer requested that I write about “Writing”. I’m currently working on that now and I’m having fun creating the post for the blog “Two Drops of Ink“. I guess what I really needed was to reach out to my followers. I felt as if I was neglecting my blog and my followers. Although, my following is small I cherish you all.
I’m happy to have such loyal and dedicated supporters. I’m also happy to share the news of a new client due to my followers. My business is growing and that makes me even more happy.