My Continued Service To You!

The best way to find yourself is to lose yourself in the service of others.  – Mahatma Gandhi

 

Skills are either learned or are innate! A calling, if you will! As a pre- teen before I knew what a Fortune 500 company was I knew I wanted to wear a business suit and carry a briefcase. I knew that was not my calling! At that age, a child tends to migrate to what they see as being cool. They start to get their first inclinations of what they want to be when they grow up.

Then high school came along! Freshmen year introduced me to JROTC. Finally, I found my calling! By my sophomore year JROTC undoubtedly removed the briefcase and replaced it with a uniform and the need to serve my country. Once I graduated, I was off to begin my career in the United States Navy. My greatest accomplishment in life!

Finding My place in Service.

Once I finished my service in the Navy, my need to be of service did not end. Like I stated earlier, some skills are learned, and some are innate! I needed to figure out a way to efficiently serve others. The epiphany came in the form of a client comment. As a freelance writer and virtual administrative assistant, I worked with a few loyal customers who loved how I assisted them in running their businesses. One of my clients who referred to me as “The Fixer,” stated Chronicles Administrative Support Services was not an accurate depiction of me and the way I handled business. He elaborated on how he felt about my service. After interviewing other clients, I began my rebranding process.

The Birth of A New Call to Service.

After a week of brainstorming and reviewing the opinions of those I interviewed, The Militant Virtual Assistant finally was born. The Militant Virtual Assistant is a representation of how I service businesses. The foundation is Honor, Courage, and Commitment! To honorably service companies as if they were my own. The courage to go the extra mile and to be a support system for the entrepreneur and the commitment to efficiently help set goals and see them out to completion. The military pillars that are a part of my psyche, I now utilize to motivate entrepreneurs to live out their dreams of being a successful business owner.

Why Militant VA?

As an entrepreneur and business owner, I put myself in the position of my clientele. What do they need the most? It is not just a person to handle calls, check emails or keep them on schedule. Entrepreneurs need more hours in a day! They need to be in two places at once. I pride myself on the ability to keep longer than usual hours; my hours are flexible. I have clients who call or text me on weekends and late in the evening. I have had a realtor showing a house, while I negotiated another deal while texting numbers with them. I feel many Virtual Assistants (VAs) drop the ball by keeping bankers hours and unavailable on weekends. Entrepreneurs rarely take a day off! I am not just there to service the business. I learn the business to become an asset to the company which allows me to aid in its success efficiently.  When my client is successful, I am successful!

Initially, I thought nothing would be as satisfying as my military career. I can honestly say “The Militant Virtual Assistant” fills that void. I get to do what I love for a living which is not considered work but living out a dream.

 

Tips for Marketing on Social Media.

“Social media spark a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change.”

― Brian SolisEngage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

 

I find the quote by Brian Solis regarding social media to be relevant on so many levels. Social media managers, marketers, gurus and enthusiasts can attest to the validity of the citation. When used a user sets out to rally others in hopes to gain customers, support their cause or to spread information; carried out the correct way they will grab the attention of many. Are you attempting to inspire a movement? Are you confused about how to market your brand? My advice to you is to keep reading. This post will briefly unveil the first steps of building your social media marketing skills.

Where should I start?

Start by asking yourself who is my customer base. Who is interested in my brand? The answers are indicative of where you should focus your marketing efforts. Although it does not stop there, these are just the first of many questions that will build your marketing strategy. Discovering your audience is imperative to gaining loyal followers versus fair weather connections.

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Content is critical.

Your content should be compelling and sought after by your followers.  Make sure it is relevant and what’s trending for your brand and among your community of followers. This is where paying close attention to your followers is critical. They know what they want and will share what interests them. Once you have honed in on this information, share it frequently but be careful as not to become a nuisance. Cycle out data shared, you do not want your posts considered as spam.

Engagement or Relationship Building techniques.

The ability to engage your followers in conversation is excellent. These conversations can indeed prove to be fruitful. Moreover, relationship building is by far more valuable. Relationships built upon a common interest are more likely to be sustainable and increase your tribe. Genuine and consistent engagement with your fan base not only shows appreciation, but it makes your brand more personable.

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Caring is sharing.

Show those who share your content you care by sharing their content in return. When you are marketing your brand, you can lose supporters by not being supportive. “One hand washes the other.” This saying is true in the world of social media. It can also be your golden ticket. Taking time to visit the pages of others and share their content is time-consuming, but it is worth it in the end. Devote a little time each day to ensure your social media success.

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Social media marketing is not an easy task but is well worth the challenge. Research, patience, and persistence are qualities that are beneficial to marketing success on social media.

 

Images courtesy of:

QuietQuitter on Pixabay.com  

Johny_deff on Pixabay.com

Geralt on Pixabay.com