Great blog post for #entrepreneurs and #startups regarding business and #socialmedia. I enjoyed it!!!
This will be my last blog post before I conclude my blogging career, so I have decided to discuss the topic of social media. More specifically the importance of social media for businesses and the impacts it has on marketing.
How Big is Social Media
First, let’s establish how big social media really is based on these statistics from July 2015:
Twitter: 320 million users
LinkedIn: 450 million users
Instagram: 400 million users
Facebook: 1.71 billion users
Overall 2.3 billion active social media users
(Smith, 2016, para 2)
Before the internet and social media businesses would have had to pay thousands to millions of dollars in advertising fees, to possibly reach a small percentage of the total 2.3 billion users. Today it is expected that businesses include social media in their marketing strategies, as it is extremely beneficial to both consumer and business. “Social networks appear to be an exceptional…
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